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Fashion News: LVMH Buys 60% Majority Stake of Off White Brand.

In an effort to capture a more younger and diverse set of customers, LVMH has given the rapidly rising fashion designer Virgil Abloh a huge role in creating new business segments and fashion brands for major expansion!

Bernard Arnault & Virgil Abloh

This exciting agreement has LVMH buying a majority stake (60%) of the street wear brand Off White for a price that was not disclosed. Abloh will also continue to serve as creative director of Louis Vuitton Menswear line.

Virgil Abloh

This partnership is herald’s a new generation of “Luxury Masterminds” as the luxury industry embraces more and more black artists and designers.

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