The Black lives Matter movement has spurred activists to call on major retailers to support blank owned business. Designer Aurora James from Brother Vellies created the 15 Percent Pledge in June 2020. The pledge calls for retailers to commit 15% of their buying to Black owned businesses. citing: “We represent 15% of the population and we need to represent 15% of your shelf space.”
Retailer’s such as Rent The Runway and Sephora have taken the pledge. time will tell how many other major retailers will sign on. Nordstrom plans to sell roughly $5 million of Black/Latino business brands products online.