Fashion News: LVMH Bails on Baselworld Festival.

Baselworld 2021, the international watch and jewelry trade show, that is held every year in Switzerland in the city of Basel each spring, has lost yet another major watch brand anchor, LVMH watch brands.


LVMH Group is the latest to jump ship from the oldest and largest jewelry & watch fair, following the departure of Chanel, Chopard, Tudor and Rolex, on top of Bulgari pulling out of the 2020 Balselworld trade show due to the mounting  corona-virus pandemic back in February.

This mass abandonment of major brands has put the future of Baselword  in question, as the top brands which jumped ship will have there own independent show in Geneva contemporary with the Watches & Wonders show in April 2021, at the Palexpo citing the success of LVMH Watch Week in Dubai last January.
This seems to be the birth of a new era in trade shows for watch brands.

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