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The Science and Psychology of Men’s Fashion.

Being trained in both medical science as well as psychology, it only makes sense that I examine the subliminal aspects of men’s fashion, and how it relates to male dress patterns.

According to a study of doctors conducted in England by Gary L Brase & Jillian Richmond from the University of Sunderland, United Kingdom (The White Coat Effect: Physician Attire and Perceived Authority, Friendliness, and Attractiveness). When a doctor is dressed in professional formal attire, it augments the appearance of the said doctor’s authority.

From the time of Hippocrates (who is hailed as the father of modern medicine) said: “A physician should be clean in person , well dressed , and anointed with sweet smelling scents”.

A study (actually three studies) was also published in 2010 in the Journal Evolutionary Psychology on what colors seemed more attractive on people wearing them, and made them seem, or feel more good looking and confident.

The results of the first study showed that females rated males more attractive when wearing Black and Red.

The 2nd study presented that males felt more confident wearing Red and Black. The 3rd study showed that when a man is wearing a more “submissive color” (Yellow and white), he will feel and look less attractive & confident.

Experiments conducted at the Wharton School University of Pennsylvania by Albert Mannes, PhD; which studied how a shaved man’s head had on social perception concluded that a man with a shaved head was perceived as more masculine, confident, and dominant strength.

While some may say that “Fashion is not a Science”, know that behind and underneath everything lies a scientific law that can be practically applied to all.

References:    

Roberts, S, C., Owen, R. C., & Havlicek, J. (2010). Distinguishing between perceiver and wearer effects in clothing color-associated attributions.

Brase, G.L., & Richmond ,J. (2004). The white -coat effect: Physician attire and perceived authority, friendliness, and attractiveness.                                                                                                    Mannes, A.E. (2012). Shorn scalps perceptions of male dominance.

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